Crispi SRL desired to enter the Bicycle market with a selection of shoes  that would hold true to the quality and heritage of their Italian brand. With the creation of three models ranging from Mountain Biking, Freeride and Commuter. These are the concepts that were generated.

Competitor Analysis

technical material  

super grip sole

protection

support

abrasion resistant

easy clean

clean lines

urban feel

classic material

comfort

fashion friendly


 

Boards

Ideation